Last Updated: October 13, 2023, 17:38 IST
Google is now giving Search the power of Generative AI that can be used to create AI images from anything you request. Google basically explains that many of you have situations where you know what you want in an image but can’t find it, even on Google.
That’s where the Generative AI-powered Search will help you give the right prompt to make the perfect image that you need. “So beginning today, we’re introducing the ability to create images with our generative AI-powered Search experience (SGE),” Google writes in the post here. Google is rolling out the AI feature for Search users in an experimental way, which means the access to this tool is limited to select markets for now.
The company is also making it easy to create images using Generative AI by offering a built-in feature in the Images tab on Google. “This feature is designed to appear when you’re searching for inspiration, like “minimalist halloween table settings” or “spooky dog house ideas,” the post adds.
There is no question that Google has been late to the AI party with the likes of Microsoft benefiting from its investment in OpenAI to push ChatGPT into Bing and even Edge browser already. People have been able to create images, get their queries answered by the AI chatbot which has now gone to version 4.0 and is also available with additional security with an enterprise version.
But Google is clearly in no hurry to chase its rivals or match them as it wants to bring AI to the public in a responsible manner. “We’re building safeguards into this experience and blocking the creation of images that run counter to our prohibited use policy for generative AI, including harmful or misleading content,” the post mentions.
In fact, the company is limiting the access to the Generative AI avatar of Search for English users in the US as of now, and you need to sign in for the SGE experiment and be 18 years or older to try this new version of Search on mobile or desktop.