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These sneakers have been listed at a starting price of $50,000.
These sneakers were exclusively custom-made for Apple employees and were never sold to the public.
Apple, one of the world’s largest tech companies, once made sneakers as a special collection, but they were never sold to the public. Now, after many years, collectors have a rare opportunity to own these unique shoes.
These sneakers were exclusively custom-made for Apple employees and were never sold to the public. These rare shoes were a special giveaway during a National Sales Conference in the mid-’90s. Now, according to a report, Sotheby’s is auctioning these limited-edition sneakers for those who are interested.
“Custom-made for Apple employees, these ultra-rare sneakers were a one-time giveaway at a National Sales Conference in the mid-’90s. More than 22,000 Apple consumers purchased clothing and accessories from the brand in 1985, a testament to the public’s dedication across categories. For the products outside of Apple’s zone of expertise, they would partner with leading brands such as Lamy, Honda and Braun to apply their iconic Apple branding to various white label products,” Sotheby’s mentioned on its website.
“Featuring a predominately white upper, the old school rainbow Apple logo — on both the tongue and lateral quarter — is a standout detail. Having never reached the general public, this particular pair of sneakers is one of the most obscure in existence and highly coveted on the resale market,” it added.
The Cupertino-based tech giant didn’t actually make these sneakers themselves; they partnered with Omega Sports for the special collection. Back then, Apple used to lend its brand name to a few companies for special edition products, including Honda and Braun.
These sneakers feature an Apple logo and have a predominantly white upper, with the old school rainbow Apple logo on the tongue and lateral quarter. They were never released to the general public, making them extremely rare and highly sought after on the resale market.
Considering the high prices people have paid for Apple products in the past, like a first-generation iPhone selling for Rs 63 lakh, these sneakers have been listed at a starting price of $50,000 (around Rs 42 lakh). The report also suggested that the final bid price could be even higher.
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