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In good news from Instagram users, the parent company Meta has released a new feature called Activity Off-Meta Technologies, that will let users block Instagram from collecting their data across the apps and websites they visit.

“We’re moving a number of additional controls into Accounts Center to make it easier to manage your information across our apps,” Robert d’Apice, Director of Product Management, Meta, said in a blogpost.

According to the social media giant, Activity Off-Meta Technologies feature, formerly known as Off-Facebook Activity, and Transfer Your Information now work on Instagram, and you can now find this feature within the platform’s Accounts Center.

Activity Off-Meta Technologies allows you to manage how information other businesses send to Meta is connected to your Facebook and Instagram accounts. You can easily review the businesses that are sharing data with Meta, disconnect specific ones to further personalise your experience, or clear this data entirely.

Meta receives information from third-party websites that use its business tools, such as the Meta Pixel, which tracks users on the web and allows Meta to serve personalised ads on its platforms.

On Instagram, you can now transfer all of your Instagram photos and videos to other services, making it much easier to share and save memories. This marks a big step forward in data portability.

Also, ‘Download Your Information’ and ‘Access Your Information’ are now centralized in Accounts Center, and you can now download information from both your Facebook and Instagram accounts at the same time.

For example, you might want to download photos that you’ve uploaded to both platforms – now you can, with a single action. Or you can still choose to download your information for Facebook and Instagram separately.

“We’ll continue to find ways to make it easier for people to customise how they use and interact with our apps and technologies,” the company said.